Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
In recent years, the open web has felt like the Wild West. Creators have seen their work scraped, processed, and fed into large language models – mostly without their consent. It became a data free-for-all, with almost no way for site…
Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server. The post Why Web Hosting Is A Critical Factor To Maximize SEO Results appeared first on Search Engine Journal.
On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at StrategiQ, who shares a painful but valuable experience involving a high-budget test campaign and a critical oversight. The costly PPC…
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche. The post Pew: 84% Of Adults Use YouTube As Platform Growth Continues appeared first on Search Engine…
If you’re getting into video marketing, there’s no better channel than YouTube. It’s right behind Google, and the No. 2 social media platform after Facebook. Oh, and it reaches more than 2.5 billion monthly active users (MAU). That’s a lot…
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign that Google’s months-long test is quietly accelerating. What we’re seeing. Google confirmed ad testing in AI Mode on desktop back in May, but sightings…
One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such as Semush One and its Enterprise AIO tool came onto the market and offered something we could not live without:…
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. The post Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold appeared first on Search…
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience leading demand gen and marketing ops…
Headlines predicting another “AI winter” are beginning to emerge, and the numbers back the skepticism. MIT reports that while 80% of organizations have piloted GenAI and 40% report deployment, only 5% have reached scale, with seven of nine sectors showing…