Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Successfully Deploying AI for Traditional Businesses

Finding it difficult to get AI to work in your business? Wondering how to avoid common mistakes that can derail your AI adoption efforts? In this article, we’ll explore how traditional businesses can successfully put AI to work. How Should…

DOJ and Google wrap up ad tech monopoly hearing

The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly in online advertising technology, setting up a pivotal antitrust showdown that could reshape the digital ad industry. Driving the news. The hearing, held in…

YouTube launches Activation Partners program

YouTube launched the YouTube Activation Partners program, a new initiative connecting advertisers and agencies with vetted third-party experts who specialize in YouTube media buying and campaign management. Why we care. As the biggest streaming platform for over two years, according…

Google testing AI-generated descriptions for search snippets

Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the Google Search results. There are two variations of this; (1) fully replacing your description with an AI-generated version and (2)…