Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

News publishers expect search traffic to drop 43% by 2029: Report

News executives expect search referrals to drop by more than 40% over the next three years, as search engines continue evolving into AI-driven answer engines, according to a new Reuters Institute report. That shift is squeezing publisher traffic and accelerating…

Google opens Olympic live sports inventory to biddable CTV buys

Live sports advertising is getting more programmatic — and more measurable. Driving the news. Google is rolling out new biddable live sports capabilities in Display & Video 360, including programmatic access to NBCUniversal’s Olympic Winter Games inventory, ahead of a…

Google expands Shopping promotion rules ahead of 2026

Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving the news. Google is update its Shopping promotion policies to support additional promotion types, including subscription discounts, common promo abbreviations,…

Apple is finally upgrading Siri, and Google Gemini will power it

Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s happening: Apple will use Google’s Gemini AI models and cloud infrastructure to support future Apple Foundation Models. The multi-year partnership…

3 PPC myths you can’t afford to carry into 2026

PPC advice in 2025 leaned hard on AI and shiny new tools.  Much of it sounded credible. Much of it cost advertisers money.  Teams followed platform narratives instead of business constraints. Budgets grew. Efficiency did not. As 2026 begins, carrying…

Why copywriting is the new superpower in 2026

For the last few years, copywriting has been quietly written off. Not with outrage. Not with ceremony. Just sidelined. Replaced. Automated. Words – the core material of SEO, landing pages, ads, and persuasion – were demoted during the traffic rush…