Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Intro to Claude Cowork: How to Get Started

Looking for a way to get actual work done with AI, not just chat with it? Tired of micromanaging every step of an AI conversation only to hit context limits before you finish? In this article, you’ll discover how to…

Ginny Marvin on 20 years of change from manual PPC to AI

Watch this video on YouTube Ginny Marvin didn’t get into PPC because she had a grand plan. She got into it because she was ready to start again. After years working in print publishing and ad sales marketing, Marvin found…

AI visibility score: How to summarize your AI visibility

Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings — and a lot harder to pin down. An AI visibility…