Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google updates AI Max reporting guidance and DSA transition plans

Google updated its AI Max for Search reporting documentation with new guidance on performance reporting, optimization best practices and a key timeline for Dynamic Search Ads advertisers. The most notable addition: Google says campaigns using Dynamic Search Ads (DSA) will…

Cloudflare and beehiiv give publishers new AI crawler controls

Cloudflare and beehiiv added AI crawl controls to beehiiv’s platform. This gives newsletter publishers a way to see, allow, or block AI bots from their dashboard as AI search becomes a new discovery path for web content. The integration, announced…

Shopify launches AI-powered marketing automation tool

Shopify is introducing Campaign Autopilot, a new AI-powered marketing tool that automatically creates, manages and optimizes campaigns across multiple channels, reducing the need for merchants to manually manage advertising and email marketing. The feature is launching in early access and…