Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google launches AI agent for Ad Manager

Google is bringing generative AI directly into Google Ad Manager with the launch of Ask Ad Manager, a new Gemini-powered assistant designed to help publishers analyze performance, troubleshoot issues and navigate the platform using natural language. The beta launches this…

Google Ads launches beta for supplemental conversion data

Google Ads is rolling out a beta that allows advertisers to connect additional data sources directly to website conversion actions, giving marketers a new way to supplement tag-based measurement with backend conversion data. The feature enables advertisers to combine conversion…

Pew: 60% of Americans read AI summaries in search results

AI is changing how Americans search for information. A new Pew Research Center report found that 60% read AI-generated summaries at the top of search results, and about 40% use chatbots to find information. AI-generated answers now appear across both…