Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Microsoft Advertising is bringing LinkedIn profile targeting to connected TV campaigns, giving advertisers a new way to blend professional audience data with streaming inventory. The announcement was made by Product Liaison Navah Hopkins during the SEM Stories event on May…
Google released version 24.1 of the Google Ads API, introducing deeper reporting segmentation, expanded experiment support, and new security features as advertisers continue adapting to increasingly automated campaign environments. The update also prepares developers for Google’s upcoming data retention policy…
Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini. The post Google Analytics Adds AI Assistant As Default Channel Group appeared first on Search Engine Journal.
Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom filters or workarounds. What’s new. Google Analytics now automatically…
You just ran a crawl of your website. The report flags hundreds of technical issues, many marked by your tool of choice as high priority. You map out a plan based on best practices, and you’re already dreading the email…
“Hi Frank, I had ChatGPT look at our SEO and it has a bunch of recommendations. Can you take care of this for us?” We’re all getting some version of this email from clients and bosses. Responding is fraught with…
When your brand disappears from ChatGPT or Perplexity, the fix isn’t more content. It’s diagnosing which layer broke down. The post Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers appeared first on Search Engine…
LinkedIn has always been a key driver for B2B discovery, but over the past few years, a new layer of upper-funnel clout has developed: the platform’s influence on AI search citations. LLMs are increasingly influential in how B2B buyers discover…
When OpenAI switched default models on March 4, the number of websites cited per response dropped by a fifth, and never recovered. But the citation drop is only part of the story. We also reverse-engineered ChatGPT’s internal browsing tools, ran…
A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of ranking success. The post Direct Traffic & Popularity – Correlation, Not Causation appeared first on Search Engine Journal.