Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google updates AI Max reporting guidance and DSA transition plans

Google updated its AI Max for Search reporting documentation with new guidance on performance reporting, optimization best practices and a key timeline for Dynamic Search Ads advertisers. The most notable addition: Google says campaigns using Dynamic Search Ads (DSA) will…

Cloudflare and beehiiv give publishers new AI crawler controls

Cloudflare and beehiiv added AI crawl controls to beehiiv’s platform. This gives newsletter publishers a way to see, allow, or block AI bots from their dashboard as AI search becomes a new discovery path for web content. The integration, announced…

Shopify launches AI-powered marketing automation tool

Shopify is introducing Campaign Autopilot, a new AI-powered marketing tool that automatically creates, manages and optimizes campaigns across multiple channels, reducing the need for merchants to manually manage advertising and email marketing. The feature is launching in early access and…

YouTube rolls out new Gemini-powered insights tools

YouTube is expanding its suite of creator marketing and campaign intelligence tools with new Gemini-powered features designed to help brands identify trends, understand creator audiences and improve campaign performance. What’s happening. Google is introducing several new insights and optimization tools…

How to make Performance Max focus on net new customers

There’s a trap door waiting for DTC brands that invest in Google Ads that makes your dashboards look amazing, but absolutely wrecks your P&L. It’s the danger of recycling traffic from Meta. Thanks to the overlap between paid search and…

How to approach build-versus-buy decisions for SEO

AI has made SEO teams ambitious about what they can automate. Tasks that previously required engineering support can now be solved with the help of Claude or ChatGPT. That’s exciting, but it also creates a new problem: thinking you can…

ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What

Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering their questions. The post ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What appeared first on…