Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
The biggest positioning mistake in AI marketing is selling your product as a replacement for people. It wins attention now, but costs you trust later. Heads up: This memo is a slight deviation from the usual topics I regularly write…
Generating demand is one of the biggest challenges in digital marketing. Measuring where that demand came from is even harder. For nearly two decades, marketers have evaluated paid search and paid social as separate channels. Search campaigns are typically measured…
Cornell Tech researchers found that deep-research AI agents can be manipulated by short edits to public user-generated pages, allowing a single injected Reddit-style comment to become a cited recommendation for fake products, services, or entities. The paper called those altered…
AI search transforms international SEO challenges from selecting correct pages to ensuring accurate, market-specific information survives AI synthesis and retrieval. The post Why International SEO Needs A Global Knowledge Integrity Strategy appeared first on Search Engine Journal.
Most B2B brands rank for thousands of keywords in Google, but appear in only about 3% of AI-generated answers, according to Walker Sands’ B2B AI Search Visibility Benchmark of 828 enterprise companies. (Disclosure: I’m the director of SEO and GEO…
Google is experimenting with new labels that highlight the ads it believes are most relevant to a user’s search query, a move that could influence how users engage with paid results and how advertisers think about ad relevance. What’s happening.…
AI visibility issues often reflect organizational misalignment rather than SEO problems, as inconsistent data confuses language models. The post Why AI Visibility Does Not Only Depend On SEO appeared first on Search Engine Journal.
As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI visibility features emerge, and integration demands increase, many teams are…
A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some, health information or payment data, too. Without proper CRM…
“Tailor Your Feed” is the first time a user can shape their Discover feed by typing, in natural language, what they want to see. We have tracked it from its first appearance in Search Labs^search-labs to the pipeline[^pipeline] that powers…