Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google Search adds read more links to search result snippets

Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description. When you click on the read more link, you are anchored down to a specific portion of the web page…

Google rolls out Gemini 3 Flash to AI Mode in Search globally

Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade brings faster performance and stronger reasoning to AI-generated search responses, Google said. Why we care. With AI Mode, Google continues…

Google’s Danny Sullivan: SEO for AI is still SEO

Google Search’s Danny Sullivan and John Mueller pushed back – yet again – on the idea that brands need a separate AI SEO strategy, during the latest Search Off the Record episode. Sullivan’s take is simple: the acronyms keep multiplying (GEO, AEO,…

Google clarifies canonicalization with JavaScript

Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best practices for JavaScript. In short, Google said “setting the canonical URL to the same URL as in the original HTML…

How to use Google’s Channel Performance report for PMax campaigns

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of transparency into channel performance has been a persistent…

Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money?

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues. The post Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? appeared first on Search Engine Journal.