Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Enterprise generative AI tools that actually work

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right…

Google opens Shopping Ads to physical goods subscriptions

Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through subscription models directly in Shopping ads. This move aims to boost convenience for shoppers and flexibility for sellers. What’s new. Starting this month, eligible…

Google Ads API v22 adds generative AI, smarter bidding, and more

Google rolled out version 22 of the Google Ads API, introducing new automation and AI-powered tools designed to help advertisers build, optimize, and scale campaigns more efficiently. What’s new. The v22 update adds several key features across campaign types: Generative…

Google’s Liz Reid: The real search shift is behavioral, not AI

AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are creating new winners and losers – with forums, videos, and creators gaining ground on traditional publishers, said Google’s Search Head…

Google’s Liz Reid on AI Overviews: Less ad clicks, more searches

Google’s new AI-powered search experience isn’t eating into ad revenue – even as AI Overviews answer more questions directly on the results page. While some queries may see fewer ad clicks, overall query volume is rising, keeping ad performance “relatively…