Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google Ads surfaces Tag Manager controls inside its interface

Google appears to be pulling parts of the Google Tag Manager interface directly into Google Ads — a move that could simplify how advertisers manage tracking and tags. What’s happening. Advertisers are spotting a new “Manage” option inside the Data…

Google to no longer support FAQ rich results

Google will no longer support FAQ rich results as of May 7, 2026. This means you will no longer see FAQ rich results in the Google Search results going forward. Plus, Google Search Console will stop reporting on FAQ structured…

How to run prompt-level SEO experiments for AI search

As LLMs continue to grow, optimizing brand visibility in AI-generated responses is becoming increasingly important. Consumers are turning to these models for answers, recommendations, recipes, vacations, and nearly everything else imaginable. But what happens if your brand isn’t included in…

SEO’s new goal in 2026: Recognition, not rankings

For the best part of two decades, we had a clear and accepted mandate: Get your brand to the top of the search results page. The problem was understood, the success metrics were agreed upon, and a supporting ensemble of…