Marketing & SEO

My heart sank when I learned that Bruce Clay had passed away. I’d heard he was in the hospital, but all I could think about was the two long conversations we had last fall — one to catch up, the…

Google appears to be experimenting with AI-generated summaries inside sponsored search results, a move that could reshape how users interact with paid ads and how advertisers’ messaging is presented. What’s happening. Some advertisers are seeing AI-generated summaries displayed directly beneath…

Making your brand machine-readable and increasing its chances of being selected for AI-generated answers are only part of the picture. Underneath both is a retrieval layer that’s changing how AI systems identify entities, connect facts, and decide which brands to…

Examine the decline of traditional publisher traffic as AI gains prominence. What does this mean for the future of content creators? The post Habitual Publisher Traffic Is Collapsing appeared first on Search Engine Journal.

TikTok has helped make discovery more fragmented than ever. Someone might discover a restaurant on TikTok, verify it on Google Reviews, check Reddit for opinions, look at the menu on the business’s website, and then book a table. Or they…

Fabrice Canel, the Principal Product Manager who led Bing’s crawling and indexing team and championed IndexNow, has announced his retirement from Microsoft. The post Fabrice Canel, Longtime Bing Search Leader, Retires From Microsoft appeared first on Search Engine Journal.

Google Trends now lets you quickly add previous time period data to your chart, so you can visualize how the Google Trends data compares to the same time period, the period before. Google announced on LinkedIn, “You can now quickly compare…

A global study of 6,100 organizations reveals most AI adoption is still surface-level, and the gap is widening fast. The post 88% Of Companies Use AI As A Tool, Only 12% Built A System appeared first on Search Engine Journal.

Most Google Ads audits focus on the obvious: keywords, bids, ad copy, and Quality Scores. But one of the most significant — and most overlooked — performance barriers isn’t a setting you can find in a single campaign tab. It’s…

Anthropic’s Claude Fable 5 returns with 50% usage limits and a new classifier that may result in false positives. The post Anthropic’s Claude Fable 5 Is Back With New Usage Limits And Safeguards appeared first on Search Engine Journal.