Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Why intent alignment matters more than perfect technical SEO

Improving technical SEO on your site may not be enough to move the needle these days.  Once a site reaches technical parity with its competitors — the point at which a proper infrastructure no longer gives you an advantage —…

Microsoft Ads expands custom columns to include all conversion metrics

Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move aimed at deeper, more tailored campaign analysis. What’s happening. According to Microsoft’s product liaison Navah Hopkins, advertisers can now build…

AI Max vs DSA: Advertisers question control as Google responds

Advertisers are starting to push back on gaps in AI Max capabilities — particularly around landing page control — as Google continues its shift away from legacy Dynamic Search Ads (DSA). What’s happening. In a LinkedIn exchange, digital marketing expert…