Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
People are already turning to AI to answer questions, compare products, and make decisions in seconds. That shift exposes a fundamental problem: the web’s underlying structure was never built for machines. As AI agents mature, the way information is delivered…
Google’s upcoming shift to default AI Mode marks a turning point for SEO, forcing brands to optimize for AI citations, brand authority, and multi-platform presence. The post Is Google About To Go Full AI Mode? appeared first on Search Engine…
AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except SEO isn’t dead. It might even be thriving. Search engines still command approximately 88% of all search traffic. But alongside…
“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what…
SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should approach LLMs and whether we should even continue to call their optimization…
Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant designed to help advertisers optimize campaigns. Her verdict: promising, but far from perfect. Why we care. The Ads Advisor represents…
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement. The post Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers appeared first on Search Engine Journal.
Google says it’s dramatically cut down on mistaken advertiser suspensions — a long-standing frustration for many legitimate marketers using its platform. By the numbers: Incorrect account suspensions are down over 80%. Suspension appeals are being processed 70% faster. 99% of…
AI referral traffic accounts for just over 1% of all website visits across 10 major industries, according to a new Conductor AI search benchmark report. AI referral traffic. 1.08% of all web traffic came from AI referrals. Digging deeper: ChatGPT…
Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity. The post Google Reminds Websites To Use One Review Target appeared first on Search Engine Journal.