Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Interviewing SEOs in an AI-first world

The search industry is experiencing something many of us have never seen before. The supply of search talent now exceeds the demand for search talent. Blame artificial intelligence. Blame the economy. Blame years of checkbox SEO execution becoming increasingly commoditized.…

Google Is Building An Audience Loyalty Ecosystem

Google traffic is harder to come by. Its newest publisher features won’t bring it back; they’re built to reward loyal, engaged audiences instead. The post Google Is Building An Audience Loyalty Ecosystem appeared first on Search Engine Journal.

How to get your website indexed by ChatGPT [2026]

If you want to know how to get your website indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by” with “showing up in” ChatGPT — and they are…

From Content to Conversion: TikTok’s New All-in-One Funnel Tools

Looking for native TikTok tools to make marketing content faster? Wondering how to capture more traffic and direct sales from TikTok search? In this article, you’ll discover how to use TikTok’s latest features to improve content creation, search strategy, and…

Using AI to Support and Defend Your Brand

Key Takeaways AI-generated answers have compressed brand discovery into a single moment. One summary can now serve as a customer’s entire first impression. AI systems pull from a wide range of sources, including forums, review sites, and outdated content, not…

Schema.org now shows you how many sites are using each schema type

The folks over at Schema.org are now providing aggregate usage statistics for Schema.org terms across the public web. This will show you how many domains are using a specific schema/structured data element. Schema.org announced, “we are pleased to share a new…