Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google expands limited ad serving policy on Search

Google is broadening its Limited ad serving policy on Search, giving itself more authority to restrict impressions from advertisers it considers unqualified or potentially confusing to users. The update could affect how frequently ads appear on certain searches, particularly for…

Microsoft Ads launches Product Explorer for catalog insights

Microsoft Ads is introducing Product Explorer, a new reporting tool designed to give advertisers a centralized view of product catalog health and performance, according to Microsoft Product Liaison Navah Hopkins. Managing large product feeds can make it difficult to identify…

Google Analytics adds source grouping and hostname filtering

Google Analytics is introducing a new Source Group reporting dimension and hostname filtering controls aimed at improving attribution analysis and data quality. The updates are designed to help advertisers clean up fragmented traffic source reporting, better analyze cross-channel performance and…