Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google’s Demand Gen gets more shoppable — and more measurable

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What’s new: Shoppable CTV via Demand…

Google brings Personal Intelligence to AI Mode in Google Search

Personal Intelligence, which was introduced first on the Gemini app last week, is already rolling out to some users in AI Mode within Google Search. “Starting today, Google AI Pro and AI Ultra subscribers can opt-in to securely connect Gmail…

How to explain flat traffic when SEO is actually working

You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting.  The line’s flat, and you’re dreading the conversation with your boss about why your SEO investment isn’t “working.” Here’s the thing: flat…