Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Why brand authority beats topical authority in AI search

There’s a fundamental battle happening in search right now. On one side is topical authority — the darling phrase of every SEO consultant who needs to sell more content. On the other is brand authority — something marketers have talked…

How To Run A Webinar Program That Actually Drives ROI

With the right approach, webinars can evolve from awareness tools into consistent drivers of pipeline and revenue. The post How To Run A Webinar Program That Actually Drives ROI appeared first on Search Engine Journal.

Our Vision for Building an Open Ecosystem for the Agent Era

For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve…

7 tools for doing AEO right now

The other day, I was putting together my version of a Lumascape of answer engine optimization (AEO) tools — I’m kidding, my computer doesn’t have that kind of bandwidth. Instead of mapping every tool — which would be outdated in…

Why AI visibility starts before search and ends with citations

The conversation has shifted. We’re spending less time optimizing for clicks and more time trying to fix the AI ROI story. AI now sits at the center of discovery, shaping what gets seen, summarized, and cited. Here’s what’s working right…