Why TikTok deserves a place in your SEO strategy

via searchengineland.com

Short excerpt below. Read at the original source.

TikTok has helped make discovery more fragmented than ever. Someone might discover a restaurant on TikTok, verify it on Google Reviews, check Reddit for opinions, look at the menu on the business’s website, and then book a table. Or they might do all of that in a different order. Nearly half of U.S. consumers used […]

Read at Source