How campaign structure shapes Google Ads performance
via searchengineland.com
Short excerpt below. Read at the original source.
Most Google Ads audits focus on the obvious: keywords, bids, ad copy, and Quality Scores. But one of the most significant — and most overlooked — performance barriers isn’t a setting you can find in a single campaign tab. It’s how the account is structured in the first place. Campaign structure determines how Google’s machine […]