Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google’s user intent extraction research shows how AI on mobile devices could be used to proactively assist users and automate tasks. The post Google’s New User Intent Extraction Method appeared first on Search Engine Journal.
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin showing additional ads per search query in the UK,…
On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid Media Lead at Impression, about one of the most formative mistakes of his career — and why those early errors often shape the strongest marketers. The…
Some Google Ads advertisers are seeing a bug that causes the option to add notes to disappear from the account change popup, making it harder to document optimizations and performance shifts. The issue was flagged by paid search consultant Odi…
A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when attempting to make changes in the platform interface, blocking updates from being saved. Why…
TikTok has created a new U.S.-based joint venture designed to comply with federal national security requirements and keep the app operating for more than 200 million Americans. The new entity, TikTok USDS Joint Venture LLC, was formally established under an…
Marie Haynes analyzes DOJ trial documents that reveal how Google’s proprietary freshness signals, spam annotations, and user data power its ranking systems. The post User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing appeared first on Search…
This week’s SEO Pulse breaks down how Gmail-powered AI answers, crawler access decisions, and free subdomains are shaping who gets surfaced in search. The post SEO Pulse: Google’s AI Mode Gets Personal, AI Bots Blocked, Domains Matter in Search appeared…
This week’s PPC Pulse recaps OpenAI’s first ad test inside ChatGPT, Google’s new advertiser podcast, and expanded Demand Gen capabilities. The post PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads appeared first on Search Engine Journal.