Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools like ChatGPT, Perplexity, and Google’s AI Overviews for answers instead of clicking through pages. They interact with synthesized summaries, not…
CMOs must design 2026 SEO budgets that balance defensive stability with offensive growth across AI and GEO channels. The post How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1 appeared first on Search Engine Journal.
Google is pushing AI Mode within Google Discover, with options to summarize, follow-up and dive deeper after you start reading a story from within the Google Discover feed. This is just one more avenue where Google is pushing its users…
The latest benchmark results reveal a surprising drop in SEO accuracy from top AI models. TL;DR: The latest flagship AI models (Claude Opus 4.5, Gemini 3 Pro) have statistically regressed in performance for standard SEO tasks, showing a ~9% drop…
Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? In this article, you’ll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages…
The Internet Archive’s new WordPress plugin provides an easy way to bring the Archive into the SEO workflow The post 5 Reasons To Use The Internet Archive’s New WordPress Plugin appeared first on Search Engine Journal.
Google’s Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists. The post Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists appeared first on Search…
Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches” or the “most searched” terms. This year’s recap focused on trending queries – the topics that grew the fastest compared with…
Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance. The post Google AI Overviews: How To Measure Impressions & Track Visibility appeared first on Search Engine Journal.
If your marketing still treats everyone the same, you’re falling behind. Audience segmentation is what turns generic campaigns into personalized, high-performing ones. Segmented email campaigns can generate a 760 percent increase in revenue compared to non-segmented ones. That same principle…