Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Microsoft Bing now supports the data-nosnippet HTML attribute. This gives brands and businesses more control over what content appears in search results and AI-generated answers, including in Copilot. Why we care. This gives you more control over how your content…
ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5 words long (roughly 60% longer than the typical Google search), according to a new study from marketing agency Nectiv. Why…
Amazon unexpectedly pulled out of Google Shopping auctions in late July, shaking up paid search. Retailers quickly filled the gap, driving stronger click growth and easing ad costs across Google and Microsoft. That’s according to marketing agency Tinuiti, which today…
On Reddit, Google’s John Mueller reviewed a two-day “vibe-coded” Bento Grid Generator and listed fixes for crawlability, meta tags, hreflang, and structured data. The post Google’s John Mueller Flags SEO Issues In Vibe Coded Website appeared first on Search Engine…
If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to use (and not misuse) signals can…
The second part of Kevin Indig’s AI Mode study breaks down what’s measurable, what’s myth, and where visibility is really earned. The post Google’s AI Mode SEO Impact | AI Mode User Behavior Study [Part 2] appeared first on Search…
When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used AI in search for years – RankBrain, BERT, Smart Bidding, RSAs, Performance Max, etc. But this year, it’s everywhere. From…
AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends. The post How Structured Data Shapes AI Snippets And Extends Your Visibility Quota appeared first on Search Engine Journal.
OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel. By adding structured merchant feeds directly into ChatGPT, it changes how products are discovered and purchased in conversational search – and opens new opportunities for marketers. This shift…
Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success? The post Are LLM Visibility Trackers Worth It? appeared first on Search Engine Journal.