Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Reddit says 80 million people now use its search weekly

Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase followed a major change: Reddit merged its core search with its AI-powered Reddit Answers and began positioning the platform as…

OpenAI begins testing ads inside ChatGPT

OpenAI is rolling out its first live test of ads in ChatGPT, placing sponsored messages directly inside the app for some users. The details. According to CNBC, the ads will appear in a clearly labeled section beneath the chat interface…

Google AI Mode doesn’t favor above-the-fold content: Study

Google’s AI Mode isn’t more likely to cite content that appears “above the fold,” according to a study from SALT.agency, a technical SEO and content agency. After analyzing more than 2,000 URLs cited in AI Mode responses, researchers found no…

A preview of ChatGPT’s ad controls just surfaced

A newly discovered settings panel offers an first detailed look at how ads may work inside ChatGPT — including how personalization and privacy controls are designed. Driving the news. Entrepreneur Juozas Kaziukėnas discovered a way to trigger ChatGPT’s upcoming ad…

What Google and Microsoft patents teach us about GEO

Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information.  While the inner workings of generative AI are famously complex, patents and research papers filed by…

Why GA4 alone can’t measure the real impact of AI SEO

If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass. Don’t misunderstand me. It’s a reasonable launch pad. But to understand how audiences discover, evaluate, and ultimately choose brands, measurement must…