The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
via hubspot.com
Short excerpt below. Read at the original source.
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their buyers are actually using, their brand is nowhere to be found. This is the exact problem the FSA Framework was built to solve. For the last decade, conventional wisdom has […]