How HubSpot became the #1 CRM in AI search [A case study]
via blog.hubspot.com
Short excerpt below. Read at the original source.
Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or, they’re just Googling an offering and reading the AI Overview, all without clicking a link. HubSpot realized that our buyers were moving from search engines to answer engines […]