Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
While the growth of artificial intelligence (AI) and global conveniences like Amazon has been a great thing for society, there’s still an undercurrent of people returning to a local, more personal-feeling shopping experience. But this “return to local” doesn’t change…
The Wild West of web scraping is changing, due in large part to OpenAI’s deal with Disney. The deal allows OpenAI to train on high-fidelity, human-verified cinematic content – intended to combat AI slop fatigue. This is how most…
Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when users search for answers. If that sounds abstract, the results…
Google announced an early preview of WebMCP, which is a protocol for how AI agents interact with websites. “WebMCP aims to provide a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased…
In her third annual letter, Vidhya Srinivasan, VP/GM of Ads & Commerce at Google, lays out how AI is transforming shopping and advertising in 2026 — making experiences faster, more personal, and more seamless for both consumers and businesses. Key…
Google’s VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. The post Google’s Ads Chief Details UCP Expansion, New AI Mode Ads appeared first on Search…
As consumers lean into AI search, the industry has focused on the technical “how” – tracking everything from Agentic Commerce Protocols (ACP) to ChatGPT’s latest shopping research tools. In doing so, it often misses the larger shift: conversational search, which…
In a conversation on the OpenAI podcast, host Andrew Maine spoke with OpenAI executive Assad Awan, who detailed how ads will roll out in ChatGPT, who will see them and how the company plans to protect user trust. Who will…
Google Ads is rolling out recommended experiments on the Experiments page, surfacing test ideas based on an account’s setup and performance data. How it works: The platform suggests experiment opportunities — such as testing bidding strategies, creative variations, or new…
Google Ads rolled out a new feature that shows advertisers which campaigns their products are eligible for, directly in the Products section. How it works. A new dashboard in the Products section includes: A table showing product details, status, issues,…