Meta is on track to overtake Google in global ad revenue for the first time
via searchengineland.com
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A major shift is underway in digital advertising: Meta Platforms is projected to generate more ad revenue than Google in 2026, signaling how marketers are increasingly favoring automated, performance-driven platforms. Driving the news. According to Emarketer, Meta is expected to bring in $243.46 billion in global ad revenue this year, narrowly topping Google’s projected $239.54 […]