How to close the identity gap between your brand, search, AI, and buyers
via papers.ssrn.com
Short excerpt below. Read at the original source.
The gap between who you are and who the machine thinks you are has always been an issue in search. After all, this gap is an alignment problem before it’s an AI problem, per se. AI has finally made it legible. For example, I recently asked four AI engines to explain who a specific company […]