Why search ROAS depends on paid social more than you think
via searchengineland.com
Short excerpt below. Read at the original source.
Every performance marketer has seen this movie. Search ROAS looks great, social ROAS looks mediocre, so the budget shifts to search. Three months later, search performance quietly erodes, and nobody can explain why. Nothing in the account changed. You turned off the thing feeding your search campaigns in the first place. Paid search looks better […]