Evergreen Content Is Over – The Individual Is The Only Strategy Left via @sejournal, @theshelleywalsh

via searchenginejournal.com

Short excerpt below. Read at the original source.

Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping content strategy for every brand in search. The post Evergreen Content Is Over – The Individual Is The Only Strategy Left appeared first on Search Engine Journal.

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