Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google Ads adds Gemini-powered dashboards for real-time insights

Google is bringing Gemini into Google Ads dashboards, aiming to make data analysis more interactive, visual and accessible. What’s happening. Google Ads is rolling out a new Dashboards feature that lets advertisers explore performance data using charts, graphs and tables,…

Google Discover performance reporting bug in Search Console

Google has confirmed a bug with the Discover report within Google Search Console. Google had a data “logging” error that caused a decrease in clicks and impressions for the Discover report between the dates of May 7, 2026 until May…

The delegation boundary: How AI decides which brands win

The AI engine pipeline runs 10 gates from discovered through won. Discovered is the bot finding your page. Alongside selected, crawled, rendered, and indexed, those five infrastructure gates get you legible to the machine.  Annotated, recruited, grounded, and displayed are…

OpenAI adds product feed ads to ChatGPT

OpenAI is making a clearer push into e-commerce advertising by letting retailers generate ads directly from their product catalogues inside ChatGPT. What’s happening. Retailers can now connect product feeds to ChatGPT, allowing the platform to automatically create ads using product…

How soft 404s and indexing issues caused a 90% traffic collapse

When a website migration goes wrong, the consequences can be a devastating loss of organic traffic and revenue. But what happens when the damage isn’t immediately visible? What if Google is silently deprioritizing your content, page by page, until your…

How negative information spreads from Wikipedia into AI search

Wikipedia was once widely considered an unreliable source. Today, however, it’s often treated as a credible reference point because of its extensive citations and collaborative editing process. It’s also one of the primary sources AI search systems rely on. Alongside…