Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web. Yes, the exact same content. And no, it’s…
Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys into unpredictable, nonlinear patterns,” per Boston Consulting Group’s research, and AI is accelerating…
I love breakfast food and have a few local spots that make incredible skillets. Recently, instead of getting a printed menu, I found a QR code taped to my table. With my phone nearly dead, I struggled to load the…
Google updated its quality rater guidelines to treat election and voting info as YMYL. See what changed and how to align civic content. The post Google Expands YMYL Guidelines To Cover Election & Civic Content appeared first on Search Engine…
WordPress Core Web Vitals performance is compared and ranked against five other content management systems. The post WordPress Versus Everyone: The Top CMS For Core Web Vitals appeared first on Search Engine Journal.
Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural moments across its apps, with new ad formats, trending placements, and AI-powered targeting. What’s new: Reels trending ads are opening up to more advertisers…
SEOs (and their bosses) are rapidly adopting AI search optimization, even if they’re still figuring out what it all means, according to a new survey from Aleyda Solis. By the numbers: More than 200 senior SEOs worldwide shared how they’re…
Google has pushed a minor update to its search quality raters guidelines PDF (accessible here). Google updated the YMYL definitions and added additional examples for new features like AI Overviews. Google also fixed some typos and other textual issues in…
Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field group now appears in Ads and Floodlight event…
TikTok is positioning its Search Ads Campaign, which launched last September, as the next big shift in search marketing, turning intent-driven queries into conversions and long-term engagement. By the numbers. TikTok reported a meta-analysis across the U.S. and Canada showing…