Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Search Engine Land is expanding its contributor roster in 2026 – and we’re looking for seasoned experts in SEO, PPC, AI, and analytics to join us. Why we care. Search Engine Land is not just our publication – it’s yours.…
Google’s AI Overviews continue to disrupt search as we know it. For advertisers, the landscape is shifting fast, with AI-generated answers now appearing on more queries and across more industries. Early Adthena data shows Paid Search click-through rates could decline…
Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search Engine Journal.
The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But the way people find that information? That’s changing fast. Search engines don’t work the way they did five years ago. Machine…
If you’re still ignoring Quora as part of your SEO strategy, you’re missing out on serious visibility. It’s recorded 27 million daily users on average, spanning a variety of different industries and demographics. Here’s what’s changed: Quora has evolved beyond…
There are over 1.3 million licensed attorneys in the United States. Tens of thousands of law firms are fighting for the same clients. The legal market is saturated, and potential clients start their search on Google or an AI platform…
The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The concept of newsletters has evolved from just sending emails to a sophisticated ecosystem of…
Want your business to show up in Google’s AI-driven results? The same principles that help you rank in Google Search still matter – but AI introduces new dimensions of context, reputation, and reasoning, according to Robby Stein, VP of Product,…
AI may be reshaping search, but ads aren’t going away, according to Google VP of Product, Search Robbie Stein. What he’s saying. Asked by Marina Mogilko of Silicon Valley Girl whether Google Ads will go away in the future, Stein…
FAQ schema is no longer a quick SEO win. In August 2023, Google reduced the visibility of FAQ rich results in search, restricting them to authoritative government and health websites. The update effectively rendered the tactic useless for marketers who…