Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

How to Create a Wikipedia Page for Your Company

Wikipedia is a fascinating experiment. It’s a community-built encyclopedia that’s always in motion. It runs on volunteer energy and openly shared infrastructure, and it’s closer to an open-source project in how it’s built than a traditional encyclopedia book. Anyone can…

Merchant Center flags feeds disruption

Google Merchant Center is investigating an issue affecting Feeds, according to its public status dashboard. The details: Incident began: Feb. 4, 2026 at 14:00 UTC Latest update (Feb. 20, 14:43 UTC): “We’re investigating reports of an issue with Feeds. We…

What’s next for PPC: AI, visual creative and new ad surfaces

PPC is evolving beyond traditional search. Those who adopt new ad formats, smarter creative strategies, and the right use of AI will gain a competitive edge. Ginny Marvin, Google’s Ads Product Liaison, and Navah Hopkins, Microsoft’s Product Liaison, joined me…

Emina Demiri talks surviving firing your biggest client

On episode 352 of PPC Live The Podcast, I spoke to Emina Demiri Watson, Head of Digital at Brighton-based Vixen Digital, where she to shared one of the most candid stories in agency life: deliberately firing a client that accounted for…

AI agents in SEO: A practical workflow walkthrough

Automation has long been part of the discipline, helping teams structure data, streamline reporting, and reduce repetitive work. Now, AI agent platforms combine workflow orchestration with large language models to execute multi-step tasks across systems. Among them, n8n stands out…