Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

The Data Doppelgänger problem by AtData

Somewhere inside your CRM is a customer who does not exist. They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three devices in under five minutes. They convert, unsubscribe, re-engage and transact…

Google February 2026 Discover core update is now complete

The Google February 2026 Discover core update has finished rolling out, starting on February 5, 2026 and now completing just over 21 days later on February 27, 2026. This was the first confirmed Google Search update this year, and the…

Acceleration in ChatGPT ad activity spotted

ChatGPT’s emerging ad ecosystem is gaining momentum, according to new monitoring from AI ad intelligence firm Adthena — with more brands appearing, clearer trigger patterns, and evolving ad placements. What’s happening. After initially identifying the first advertisers inside ChatGPT last…

How to use Google Ads Performance Planner and Reach Planner

If you head to Tools → Planning in Google Ads, chances are you’re clicking into Keyword Planner. Most advertisers stop there.  But two other planners sit in the same menu — often overlooked — that can directly influence how you…

How to use AI response patterns to build better content

The last year has had many of us trying to understand how to report on AI visibility and understand what it takes to be seen and cited by AI. But Rand Fishkin’s latest study on AI response variability has emphasized…

4 strategic paid search pivots to survive Google’s AI Overviews

Google’s AI Overviews now appear across search results with varying frequency. However, in certain categories, they dominate entirely. According to Adthena: Finance queries see AI Overviews on 79% of longer searches with five or more words.  Retail shows 84% visibility…