Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

SerpApi moves to dismiss Google scraping lawsuit

SerpApi is asking a federal court to dismiss Google’s lawsuit, arguing the company is misusing copyright law to restrict access to public search results. The motion was filed Feb. 20, according to a blog post by SerpApi CEO and founder…

The SEO’s guide to Google Search Console

Search Console is a free gift from Google for SEO professionals that tells you how your website is performing. It’s the closest thing to X-ray vision we can get.  With data-packed amenities, SEO professionals can scavenge through to locate stashes…

8 tips for SEO newbies

SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it can feel overwhelming without a guide. There are many facets and specializations in SEO that come later in a career…

Profound vs Scrunch AI for AEO: Which tool delivers better ROI?

As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen. As a…