Used or cited: The two ways brands appear in AI search
via theverge.com
Short excerpt below. Read at the original source.
Ranking within Google’s traditional search results provides diminishing returns. Ads, AI Overviews, and other search engine results page (SERP) features push organic links further down the page. As the search landscape changes, how should brands adapt to ensure they’re represented in AI-powered responses? The more you know about how AI engines use your brand’s information […]