Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

12 Best Google Analytics Reports Used by Expert Marketers

Key Takeaways Google Analytics 4 (GA4) replaced Universal Analytics in July 2023 and introduced a completely redesigned reporting interface.  Standard reports are pre-built and cover everyday metrics like traffic and engagement. Explorations is a separate section for custom analysis, such…

Google adds llms.txt check to Chrome Lighthouse

Google’s new Lighthouse “Agentic Browsing” audits now check for the presence of an llms.txt file. The new experimental Lighthouse documentation frames llms.txt as a discoverability and efficiency signal for AI agents, not a traditional crawling directive. The audits are part…

Google expands Demand Gen with YouTube creator tools

Google is adding new creator, video and measurement capabilities to Demand Gen campaigns as it pushes YouTube further into performance advertising as announced today at Google Marketing Live 2026. Driving the news. The company announced several new Demand Gen updates focused…

Google brings Meridian marketing mix modeling into Analytics 360

Google is expanding its measurement capabilities with new integrations between Google Analytics 360, Meridian and predictive AI reporting tools as announced today at Google Marketing Live 2026. Driving the news. Meridian, Google’s open-source marketing mix modeling platform, will be integrated directly…

Google tests new conversational ad formats in AI Mode and Search

Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational, contextual and helpful as unveiled today at Google Marketing Live 2026. Driving the news. The company announced several new…