Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google is now letting searchers build their own apps directly into Google Search. This enables searchers to set up a search feature that delivers the information they need, in the format they want, from the sources they want. Liz Reid,…
Google unveiled the biggest change to its search box in 25 years. It is calling the new search box the “Intelligent Search box.” The new search box aims to bring easier access to the AI search features in Google Search…
Google also announced new search agents, including information agents and new agentic capabilities within Google Search. The information agent will continue to scan the web to find and monitor changes to your tasks and help you along your tasks journey.…
Google announced its latest and greatest AI model, Gemini 3.5 Flash today at Google I Google’s head of Search, Liz Reid, said Gemini 3.5 Flash is Google’s “newest Flash model delivering sustained frontier performance for agents and coding.” She added…
Google also announced some new agentic commerce features today in Google Search including Universal Cart, expanding Universal Commerce Protocol and Agent Payments Protocol (AP2). Plus, Google’s Shopping Graph now contains 60 billion product listings, which is up from 50 billion…
The question I get asked most in 2026 is: How do we measure this? How do we measure whether our brand is showing up in ChatGPT? How do we measure whether Perplexity is recommending us? How do we measure whether…
AI offers a conversational experience. We use LLMs through chatbots. But no one has yet looked at how citations and mentions evolve in a conversation. I analyzed data from the Semrush AI Visibility Toolkit to review 20 buyer journeys across…
For a long time, SEO reporting revolved around dashboards. When a meeting was on your schedule, you’d spend your day preparing by exporting data from Google Search Console, cleaning it in spreadsheets, and layering charts into Data Studio. Now, AI…
Google’s information gain patent is real. Commodity content can’t beat it. Here’s the practical content framework for search that still delivers value. The post Creating ‘Non-Commodity’ Content That Cuts Through The Noise appeared first on Search Engine Journal.
By now, you’ve heard the doom and gloom. In April, Verizon CEO Dan Schulman warned that AI could push U.S. unemployment to 20%-30% over the next two to five years. Anthropic CEO Dario Amodei has warned that AI could wipe…