Google brings Meridian marketing mix modeling into Analytics 360
via searchengineland.com
Short excerpt below. Read at the original source.
Google is expanding its measurement capabilities with new integrations between Google Analytics 360, Meridian and predictive AI reporting tools as announced today at Google Marketing Live 2026. Driving the news. Meridian, Google’s open-source marketing mix modeling platform, will be integrated directly into Google Analytics 360. The integration is designed to help advertisers: Unify first-party and cross-channel […]