Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

If your local rankings are off, your map pin may be the reason

The local SEO community remains locked in a permanent debate over the “hide address” toggle for service area businesses (SABs). Most owners view this switch as a simple privacy setting. In reality, it’s a high-stakes decision that dictates how Google’s…

Google March 2026 core update rolling out now

Google released the March 2026 core update today, the company announced. This is the first core update from Google in 2026, and follows the quick March 2026 spam update from a couple of days ago. It also follows the February…

Google Search Live expands globally where AI Mode is available

Today, Google released Google Search Live globally where AI Mode is available, for these languages and regions. This brings Search Live to more than 200 countries and territories. Google credits its new audio and voice model, Gemini 3.1 Flash Live, which…

Google PMax gets new exclusions, expanded reporting features

Google is launching new Performance Max controls and reporting: audience exclusions, expanded reporting, and budget forecasting tools. What’s new. Google announced a mix of “steering updates” and “actionable insights” for PMax: First-party audience exclusions: You can exclude customer lists to…

Automated traffic is growing 8x faster than human traffic: Report

Automated traffic grew 23.5% year over year in 2025 — about eight times faster than human traffic, which rose 3.1%, according to HUMAN Security’s State of AI Traffic report. AI-driven traffic appears to be a major contributor to that growth,…