Google folds Display Ads into Demand Gen campaigns
via searchengineland.com
Short excerpt below. Read at the original source.
Google is moving Display Ads management into Demand Gen campaigns as it pushes advertisers toward more unified, AI-driven campaign structures. What’s happening. Advertisers can now manage Google Display Network (GDN) placements directly through Demand Gen campaigns whilst retaining the option to run ads exclusively on GDN if preferred. Demand Gen campaigns will continue serving ads […]