Interrupting buyer journeys: The SEO strategy hiding in plain sight
via searchengineland.com
Short excerpt below. Read at the original source.
Most content meets users exactly where they are. Someone searches “best MBA programs” and gets a roundup of MBA programs. But sometimes the highest-value content challenges the query’s premise. This introduces the concept of surfacing alternatives that users didn’t know to ask about. Intentionally expanding a user’s awareness beyond their assumed path doesn’t always take […]