Google’s Nick Fox: AI search rewards content that goes deeper

via searchengineland.com

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Content must go beyond surface-level answers to stand out as AI summaries take over more basic search queries. That’s according to Nick Fox, Google’s senior vice president of Knowledge & Information, who was interviewed at Google Marketing Live 2026 by Semafor editor-in-chief Ben Smith. What hasn’t changed. Fox said the way to rank in AI […]

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