Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
November pushed the industry further into AI-shaped discovery. Search behaviors shifted. Platforms tightened control. Visibility started depending less on who publishes most and more on who earns trust across the ecosystem. AI summaries reached Google Discover. ChatGPT released a browser.…
Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds now display the merchant’s city or town directly above the product title — think “London” or “Tonbridge” — giving shoppers…
If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong. Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked prompt hacks, and promises that…
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026. The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search…
Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. The post Google Tests Social Channel Insights In Search Console appeared first on Search Engine Journal.
LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations. Now, 80% of tech buyers rely on generative AI at least as much as traditional search to research vendors, according to a Responsive survey of B2B…
OpenAI is trying to reassure paying users after ChatGPT surfaced what looked like ads from brands like Target and Peloton – and said those prompts weren’t ads at all. What happened. Paying ChatGPT users shared screenshots of promotional-style prompts, including…
Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that “unified view of their Google Search performance across their websites and social channels,” Google wrote. The Insights report will show…
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy. The post LLM Payments To Publishers: The New Economics Of Search appeared first on Search Engine Journal.
Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling high-ticket items, this is the reality. A campaign launched today may take weeks or…