Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Search and social now operate as a single ecosystem where shared signals, audience insights, and unified workflows drive stronger visibility and trust. The post Search & Social: How To Engineer Cross-Channel Synergy appeared first on Search Engine Journal.
In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google. At the center of the complaint is Google’s use of publisher content to train and…
Sam Altman addresses questions about OpenAI’s losses and path to profitability. The post Sam Altman Explains OpenAI’s Bet On Profitability appeared first on Search Engine Journal.
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of…
Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your…
Core Web Vitals measurements reveal a significant difference between open source and proprietary CMS platforms. The post Core Web Vitals Champ: Open Source Versus Proprietary Platforms appeared first on Search Engine Journal.
Google’s Danny Sullivan says all of their ranking systems reward content that is made for humans The post Google Says Ranking Systems Reward Content Made For Humans appeared first on Search Engine Journal.
Influencer marketing works because people trust people more than they trust brands. When a creator shares a product they actually use, their audience pays attention and often takes action. That’s the core of effective influencer marketing. Micro-influencer marketing takes that…
As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face a growing challenge: how do you make sure your brand appears in the answers? Semrush believes it has the answer – and it’s launching an…
Google Ads is rolling out new location targeting options for Demand Gen campaigns, bringing them in line with controls already available in Search. What’s new. Advertisers can now explicitly choose between Presence or interest and Presence only when setting up…