Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Microsoft Advertising rolled out asset-level editorial review, giving advertisers visibility into policy approvals for individual ad components — not just entire ads — and reducing delays caused by single non-compliant elements. What’s new. First announced in June, advertisers can now…
AI is reshaping how people shop online. Search isn’t just about keywords anymore. Tools like Google’s AI Overviews, ChatGPT shopping features, and Perplexity product recommendations analyze huge amounts of product data to decide what to show users. That shift means…
Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January 2026, allowing prescription drug and prescription drug service ads in select markets — without requiring Google certification — while tightening clarity around what remains strictly off-limits. What’s changing.…
Google said today that it is suing SerpApi, accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations: Google said SerpApi: Circumvented Google’s security measures and industry-standard crawling controls. Ignored…
Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster similar pages and may surface unintended versions. The post Microsoft Explains How Duplicate Content Affects AI Search Visibility appeared first on Search Engine Journal.
Did you know that duplicate content can hurt your visibility within AI Search? Fabrice Canel and Krishna Madhavan from Microsoft explained that with AI Search, having duplicate content makes it harder for the systems to understand signals which reduces “the…
For the past decade, customer journey design has assumed one thing: the customer is human. A real person. Messy. Emotional. Overloaded. Someone who needs clarity, reassurance, and a sense of progress to keep moving forward. But in 2026, that assumption…
This week’s SEO Pulse covers the signals that matter most as AI search moves from experimentation to core infrastructure. The post SEO Pulse: AI Mode Hits 75M Users, Gemini 3 Flash Launches appeared first on Search Engine Journal.
Broad match used to mean “more reach, less relevance.” Now it means more reach, with a machine learning layer deciding what relevance looks like. Google has been steadily steering advertisers toward fewer moving parts – fewer match types, fewer manual…
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates. The post PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews appeared first on Search Engine Journal.