Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google Ads boosts accuracy in advertiser account suspensions

Google says it’s dramatically cut down on mistaken advertiser suspensions — a long-standing frustration for many legitimate marketers using its platform. By the numbers: Incorrect account suspensions are down over 80%. Suspension appeals are being processed 70% faster. 99% of…

AI sends 1% of website traffic – and most of it is from ChatGPT

AI referral traffic accounts for just over 1% of all website visits across 10 major industries, according to a new Conductor AI search benchmark report. AI referral traffic. 1.08% of all web traffic came from AI referrals. Digging deeper: ChatGPT…

Google Ads experiment taps Twitter creatives for PMax campaigns

Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their Twitter (X) ad accounts showing up in the “Suggested” section for creatives. How it works: The discovered videos were automatically uploaded…

Google releases AI shopping updates for the holidays

Google has released several new AI powered AI shopping search features across AI Mode, the Gemini app and Google Search. “Today we’re introducing a major AI shopping update across Google, just in time for this holiday season,” Google announced. What’s…