Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google expands Performance Max channel reporting to MCCs

Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple accounts. What’s new: The Channel Performance report, previously limited to individual…

Why Google is deleting reviews at record levels

In 2025, Google is removing reviews at unprecedented rates – and it is not accidental. Our industry analysis of 60,000 Google Business Profiles shows that deletions are being driven by a mix of: Automated moderation. Industry-wide risk factors. Increased enforcement…

Image SEO for multimodal AI

For the past decade, image SEO was largely a matter of technical hygiene: Compressing JPEGs to appease impatient visitors. Writing alt text for accessibility. Implementing lazy loading to keep LCP scores in the green.  While these practices remain foundational to…

How to build search visibility before demand exists

Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.  By the time demand appears in SEO tools, the…

How to Do B2B Keyword Research Using Ubersuggest

When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play. But the answer is always the same: “Content matters.” This is especially true in the world of B2B, where conversions tend to take…

What Is LLMs.txt? & Do You Need One?

Most site owners don’t realize how much of their content large language models (LLMs) already gather. ChatGPT, Claude, and Gemini pull from publicly available pages unless you tell them otherwise. That’s where LLMs.txt for SEO comes into the picture. LLMs.txt…