Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Google rolls out total campaign budgets for PMax beyond the U.S.

Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This could be the start of a global beta rollout. What’s happening: The total budget option now appears alongside the traditional average daily budget in…

Data: Translated Sites See 327% More Visibility in AI Overviews

Learn how translated sites can boost SEO effectiveness. Discover the benefits of multilingual visibility in AI Overviews. The post Data: Translated Sites See 327% More Visibility in AI Overviews appeared first on Search Engine Journal.

Why ‘it’s just SEO’ misses the mark in the era of AI SEO

Most of what people are calling “AI SEO” right now is just legacy SEO with new buzzwords. AI SEO is different. When you look at how AI Overviews, ChatGPT, Perplexity, and AI Mode actually source and compress information, there are…

5 SEO truths that cut through the AI noise

While some SEO influencers are selling panic and “AI-proof” gimmicks, the data from Google’s front lines tells a different, more strategic story.  The rapid integration of AI into search has created a wave of anxiety, making it increasingly difficult to…

How To Make Search Console Work Harder For You

Harry Clarkson-Bennett reveals how to turn Google Search Console’s constraints into enterprise-level SEO advantages through smarter property segmentation. The post How To Make Search Console Work Harder For You appeared first on Search Engine Journal.