Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift. AI tools cited Reddit more than Wikipedia. Meta rolled out culture-first targeting that actually works. These aren’t incremental tweaks but…
Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be done with a single click.…
OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. The role is part of a new ChatGPT growth team tasked with building the backbone of OpenAI’s in-house…
Google will update its Misrepresentation policy specific to the Dishonest Pricing Practices. Specifically, this will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading…
Indeed’s AI at Work report ranks marketing 4th for GenAI exposure, with 69% of skills shifting toward hybrid human-AI workflows. The post Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds appeared first on Search Engine Journal.
Websites will survive, but their strategic value is shrinking as agents mediate transactions and control consumer interactions. The post When Agents Replace Websites appeared first on Search Engine Journal.
My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive. This holds true for the vast majority of clients we’ve worked with. You can deliver excellent outcomes, but…
ChatGPT’s rise to mass adoption signals structural shifts in discovery, efficiency, and decision-making that C-suite must treat as business fundamentals. The post How People Use ChatGPT & What It Means For The C-Suite appeared first on Search Engine Journal.
TikTok has moved well beyond its roots as a short-form video app. It now serves as a search destination where people turn for answers, ideas, and products. Creator Search Insights gives creators and brands a window into that behavior –…
Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From there, marketers align revenue teams around orchestrated, personalized, and multi-channel…