Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Google is upgrading Google Ads call campaign measurement with a new AI-qualified call leads feature, designed to optimize for lead quality — not just call length. What’s new. AI-qualified call leads use machine learning to analyze calls and determine whether…
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada. The post Google Ads Makes Call Recording Default For AI Lead Calls appeared first on Search…
The industry has been building top-down for 30 years. Start with awareness, get in front of as many people as possible, and work them down through the acquisition funnel. The logic made sense in the broadcast era, and it wasn’t…
Google is adding three new “agentic” safety features to Ads Advisor, its AI assistant inside Google Ads, aimed at reducing manual work while tightening security and compliance. As campaigns grow more complex, advertisers are spending more time fixing policy issues,…
Creating video content takes time and budget, so understanding how it performs is critical. YouTube’s native analytics in YouTube Studio are robust, but they’re locked behind account access. That can make reporting difficult — especially when you need to share…
Search has changed, and brands need to catch up fast, according to IBM’s Alexis Zamkow (global lead of Marketing Transformation solutions) and Sandhya Ranganathan Iyer (associate partner – AI), speaking yesterday at Adobe Summit. AI tools don’t just help people…
Analysis across four LLMs reveals how citation and mention behavior differs, and why it matters. The post The Ghost Citation Problem appeared first on Search Engine Journal.
GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes. For the first time, AI…
Microsoft is rolling out a suite of updates across Microsoft Advertising to help brands stay visible — not just to people, but to AI agents increasingly making decisions on their behalf. What’s new. The update spans measurement, commerce, and media,…
Picture this: Your company relies on Data Studio for SEO reporting. It’s right before your next big meeting when you’re planning to present results… but Data Studio has an outage (again) and suddenly you have nothing to show. That’s embarrassing.…