Marketing & SEO

Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.

Where affiliates can get traffic beyond Google search

Google’s AI Overviews frequently surface affiliate content without sending traffic or clicks back to publishers. The good news for publishers is that affiliate businesses do not need to rely on Google alone. To kick off the new year, here are…

Microsoft launches Copilot Checkout and Brand Agents

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers to make purchases directly within Copilot without redirecting to external sites. This is done directly in the Copilot chat experience.…

7 hard truths about measuring AI visibility and GEO performance

Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn’t allow me to stay quiet. I have zero agenda here. Many of the…

Google Ads for niche markets: What actually works in 2026

Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred times per month. High-volume advertisers can test 50 headline variations in a week, while you’re still waiting for your tenth…

AI search visibility: The playbook for marketers

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often…

What’s Working With Short-Form Video Right Now

Short-form video gets a lot of views, but does it actually grow your business? Are you tired of producing vanilla content that fails to build a real community? In this article, you’ll discover strategic tips from two seasoned experts to…