Yoast Announces New AI Visibility Tool via @sejournal, @martinibuster
Yoast announced a new AI visibility tool that can help SMBs improve AI SEO. The post Yoast Announces New AI Visibility Tool appeared first on Search Engine Journal.
Marketing & SEO
Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
What Is Paid Media?
Turning paid ads into profit is a proven path to scalable, predictable growth. When you nail it, paid media gives you a steady stream of customers, without depending on Google’s latest update or social media’s shifting algorithms. In fact, digital…
Google sends 831x more visitors than AI systems: Report
Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even though AI referrals barely register next to Google’s, bots are hammering publisher sites — pushing costs higher, scraping more content,…
How People Really Use LLMs And What That Means For Publishers
Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content. The post How People Really Use LLMs And What That Means For Publishers appeared first on Search Engine Journal.
What you need to know about Responsive Search Ads
Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to use them correctly. What is a…
Google Ads to enforce new requirements for Message assets
Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets. Why we care. Advertisers relying on message assets risk having them blocked if they don’t meet the updated requirements. Ensuring compliance…
How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) via @sejournal, @Kevin_Indig
Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume. The post How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints) appeared first on Search Engine Journal.
LinkedIn Ads retargeting: How to reach prospects at every funnel stage
Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers creative retargeting options to keep prospects moving through the funnel. This…
Organizing content for AI search: A 3-level framework
Traditional search engines rely on countless ranking signals to deliver the most relevant answers to users. In the age of AI, signals appear to be simpler – at least for now. Court documents from Google’s antitrust case reveal that AI…
GA4 Five Years Later: The Current State Of Marketing Analytics
GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations? The post GA4 Five Years Later: The Current State Of Marketing Analytics appeared first on Search Engine Journal.