5 Key Enterprise SEO And AI Trends For 2026
How enterprise brands can stay visible and credible as AI transforms search behavior and measurement in 2026. The post 5 Key Enterprise SEO And AI Trends For 2026 appeared first on Search Engine Journal.
Marketing & SEO
Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Anthony Higman shares a PPC redemption story
On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is a full-circle story: from starting in a law firm mailroom to running his own company with views over Philadelphia. His…
Google launches A/B testing for Performance Max assets (Beta)
Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing marketers to see which creative combinations perform best. Google previously…
Google AI Overviews are tested and removed based on engagement
Google shows AI Overviews in Search largely based on whether users engage with them — and removes them when they don’t. That’s according to Robby Stein, Google’s VP of product for Search. In a CNN interview, Stein explained how Google…
Microsoft expands search themes in Performance Max to 50
Ahead of a slate of announcements coming next week, Microsoft Advertising says advertisers can now add up to 50 search themes to Performance Max campaigns — a significant increase from previous limits. Why we care. Search themes act as strategic…
Google tests expanded video limits in Performance Max
Advertisers are spotting signs that Google is increasing the number of video assets allowed per Asset Group in Performance Max campaigns — from 5 videos to as many as 15. Why we care. Video is increasingly central to Performance Max…
Why ecommerce SEO audits fail – and what actually works in 30 days
A $4 million Shopify brand recently showed me an SEO audit it received six months earlier – 127 pages, 53 action items, and a $12,000 price tag. Since then, the company has updated page titles and meta descriptions and added…
Why Demand Gen is the most underrated campaign type in Google Ads
As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But there is a big opportunity sitting…
Google doesn’t want you to create bite-sized chunks of your content
Google’s Danny Sullivan, the former Search Liaison, said not to create bite-sized chunks of your content because you think Google’s AI results and other LLMs like that type of content. He said, “we don’t want you to do that” and…
Paid Media Marketing: 8 Changes Marketers Should Make In 2026 via @sejournal, @brookeosmundson
Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year. The post Paid Media Marketing: 8 Changes Marketers Should Make In 2026 appeared first on…