Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them in the past. Organic search promises compounding visibility, while paid search delivers immediate control. Most teams ultimately favor one over…
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics. The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on…
Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name] and what do they do?” Two out of three got it wrong. Wrong services. Outdated office locations. One even suggested…
A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results. The post The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI appeared first on Search Engine Journal.
Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and automation into a single campaign type. (Disclosure: I work as Microsoft’s product liaison.) While…
In recent years, the open web has felt like the Wild West. Creators have seen their work scraped, processed, and fed into large language models – mostly without their consent. It became a data free-for-all, with almost no way for site…
Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server. The post Why Web Hosting Is A Critical Factor To Maximize SEO Results appeared first on Search Engine Journal.
On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at StrategiQ, who shares a painful but valuable experience involving a high-budget test campaign and a critical oversight. The costly PPC…
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche. The post Pew: 84% Of Adults Use YouTube As Platform Growth Continues appeared first on Search Engine…
If you’re getting into video marketing, there’s no better channel than YouTube. It’s right behind Google, and the No. 2 social media platform after Facebook. Oh, and it reaches more than 2.5 billion monthly active users (MAU). That’s a lot…