Uncover proven tactics in digital marketing, content strategy, and search engine optimization. This category highlights actionable insights, case studies, and tools that help brands grow online visibility.
Jonathon Heard, Industry Head, Insurance at Google, spoke at Simply Business headquarters in London yesterday and told the audience that Google Search will soon route complex queries entered into the Google Search box directly into AI Mode, bypassing Google Search completely.…
Microsoft is alerting users that the Microsoft Advertising mobile app will be shut down in January 2026, ending mobile-based campaign management for advertisers. Why we care. Advertisers who rely on the mobile app for quick monitoring or urgent adjustments will…
This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences. The post SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush appeared first on Search Engine Journal.
In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more helpful than traditional search. While the SEO industry panicked, thought leaders and snakeoil salesmen took to LinkedIn to lay claim…
This week in PPC covers major creative model updates, new reporting capabilities, and the voices reshaping how practitioners think about impact. The post PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers appeared first on Search Engine…
Learn the WordPress SEO fundamentals that separate high-performing sites from those buried in search results. The post WordPress SEO Checklist: Get Ready For (Site) Launch appeared first on Search Engine Journal.
Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s audience is enough. Using paid marketing, adding it to your site, and sharing it across your channels isn’t doing their…
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral moments…
Google Ads expanded its “Political content” declaration, allowing advertisers to set a default political-ads preference at the account level — not just within individual campaigns. The feature quietly rolled out after Google introduced the campaign-level setting in August 2025. Why…
For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and celebrated (or dissected) once the results rolled in. Theodore…